The original logo was inspired by the star symbol that appears above characters’ heads in a moment of discovery, and the symbol has since evolved into Yelp’s iconic burst-shape logo. The latest updates are part of a continued roll out of a new modernized platform. The design’s versatility allows it to be used across a range of mediums and platforms, ensuring that the Yelp logo remains top of mind for consumers looking to discover and share their favorite local businesses and eateries.Yelp, the customer review website, has introduced a refreshed logo and a reimagined suite of app icons. The bold typography, vibrant red color, and unique speech bubble icon all work together to create a memorable and recognizable logo. Yelp logo is a simple, yet powerful design that effectively communicates the brand’s mission and values. Through the Yelp logo, the brand is communicating its transparent and authentic values, which have become a cornerstone of its success. It represents the idea that everyone has a voice, and that opinions and experiences are shared freely and without censorship. The speech bubble icon symbolizes the open and honest communication that occurs on the Yelp platform. Perhaps the most important aspect of the Yelp logo is the message that it sends about the brand itself. Whether it’s on a website, mobile app, or offline marketing materials, the Yelp logo remains instantly recognizable due to its clean and bold design. The use of minimalistic design allows the logo to be used across a range of mediums and platforms seamlessly. The placement also creates a sense of balance and harmony within the logo, ensuring that neither the typography nor the icon dominates the design.Īnother aspect of the Yelp logo worth noting is its simplicity and versatility. This placement allows the speech bubble to serve as a symbol for the word “Yelp,” almost like an exclamation point or a visual cue. No two reviews or opinions are the same, and the bubble shape highlights the colorful and diverse nature of the platform.įurthermore, the speech bubble icon is strategically placed to the right of the wordmark typography. This shape is designed to represent the diverse and unique experiences that users can find on Yelp. Instead of being a perfect circle, the bubble has a bit of a pointed edge on the bottom. In addition to the color, the speech bubble icon also has a unique shape. This aligns well with Yelp’s mission of helping users find their new favorite local businesses and share their experiences with others. Red is known for being bold and vibrant, and it is often associated with passion, energy, and excitement. The red color used in the speech bubble icon is immediately eye-catching and attention-grabbing. The speech bubble icon is designed to resemble a cartoon thought bubble, symbolizing the thoughts and opinions that are shared on the Yelp platform. The speech bubble icon is placed to the right of the typography and is filled with a solid red color. The typography is bold and clean, using the font Helvetica Neue Bold. The Yelp logo features wordmark typography with a speech bubble icon. In this article, we will dive deeper into the elements of the Yelp logo and what they represent. The Yelp logo is instantly recognizable and has become synonymous with the platform itself. When it comes to local businesses and eateries, many consumers turn to Yelp to find reviews and recommendations.
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